Creative Marketer. Strategic Thinker. Experience Builder.

Creative Marketer. Strategic Thinker. Experience Builder.

Strategic marketing leader and consultant with 10+ years driving growth through community-first campaigns, strategic partnerships, experiential marketing, events, and data-informed storytelling. My passion lies in helping brands connect authentically in today’s ever-evolving consumer landscape.

  • Strategic Marketing, Product Positioning & Brand Storytelling

    I lead end-to-end product marketing initiatives that drive awareness, adoption, and revenue—especially in fast-paced SaaS and digital-first environments. From market research and audience insights to go-to-market planning and cross-functional enablement, I develop strategies that bring products to life and connect them to real customer needs. At the core of my approach is storytelling: I distill complex features into clear, compelling narratives that resonate across channels. Whether launching a new platform, running integrated campaigns, or optimizing the customer journey, I ensure every effort aligns with business goals and delivers measurable results.

  • Experiential Marketing & Events

    I bring events to life—transforming ideas into unforgettable brand moments that captivate, connect, and convert. From large-scale conferences to intimate pop-ups, I lead every facet of production, including strategy, budgeting, creative direction, partner integration, and on-the-ground execution. I’ve launched and managed standout experiences like WIN Summit (a premier leadership event featuring C-level executives), Sézane’s U.S. pop-ups and in-store activations with top-tier influencers and brand partners, and flagship moments like IIN’s 1000+ attendee (in-person & virtual) conferences. Each is designed to spark engagement, amplify brand presence, and deliver measurable business results. With a sharp eye for detail and a pulse on audience behavior, I create experiences that not only run seamlessly but leave a lasting impact (just see for yourself!).

  • Partnership Development & Relationship Building

    I build strategic partnerships that drive growth, expand reach, and create mutual value by connecting brands with the right audiences and influencers. I’ve cultivated relationships with high-profile brands like J.Crew, Walmart, Goop, ThriveMarket, Chandon, Lillet, NARS, and RevitaLash (to name a few) to boost visibility and revenue. I also collaborate with leading wellness influencers—including Deepak Chopra, Mel Wells, Gabby Bernstein, and Dr. Daniel Amen—to amplify messaging and deepen engagement. Additionally, I partner with executives from top organizations like SHRM, the NYSE, and J.P. Morgan to elevate event prestige and open business opportunities. Rooted in transparency and shared goals, my approach ensures partnerships are creative, strategic, and deliver measurable impact.

Integrative Nutrition

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Sézane

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Daily Harvest

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HelloFresh

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WIN Summit

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Integrative Nutrition • Sézane • Daily Harvest • HelloFresh • WIN Summit •

  • Jamelia is an asset to every company, team, and project. A natural-born marketer, Jamelia is efficient, thorough, and effective. Not only does Jamelia drive the business results needed in both the short and long term, but she does so with true wisdom and professionalism. I love working with Jamelia. She is organized and detail-oriented but also brings a true creative spirit and big-picture approach to her work. What is very rare about Jamelia in today's business culture is her impressive calm under pressure and her care and thoughtfulness when given pivots or feedback. Jamelia is a trusted teammate and business partner. I relied on Jamelia -- no matter how high the stakes -- to challenge our best and worst ideas, to communicate effectively, and to support the team while bringing her signature strategic planning and best-in-class execution to our four years of working together.

    Kristen Dollard, VP of Product Marketing at Institute for Integrative Nutrition

  • Working with Jamelia on WIN Summit 2025 was an absolute pleasure. She’s not only a talented and creative marketer & event planner, but also one of the most reliable and resourceful collaborators I’ve had the pleasure of partnering with. From building buzz around the event to ensuring every detail landed with impact, she brought strategy, heart, and hustle to everything she touched. When things got busy (as they often did), she was a person I knew I could count on to step in, offer solutions, and keep things moving forward—always with grace and clarity. Her instinct, insight, and ability to execute made a huge difference in the success of the event. She’s going places, and any team would be lucky to have her.

    Emily Bayne, WIN Fractional Chief of Staff

  • Jamelia is a dedicated and impressive worker in any project she pursues. Working alongside her was a complete pleasure as she would bring positivity into my and everybody else's workday. She works well cross functionally and has an ambitious aura that is contagious and shows across all her pursuits. I was very lucky to have worked with her!

    Dobrin Mitev, Growth & Strategic Partnerships at HelloFresh

  • I had the pleasure of working with Jamelia for 2+ years at IIN. She was such an amazing team player, brought a great attitude to every conversation and was always a great listener, brought new ideas to the table and incredibly organized. She helped launch multiple new products including positioning them in the market, working with her peers in marketing, customer support and sales to create an cohesive and effective integrated marketing plan! She's someone I would definitely work with again and would love to have on my team as a GTM rockstar!

    Tammi Harrison, Head of Marketing at Institute for Integrative Nutrition

  • Jamelia is the most level-headed employee I've ever had the pleasure of working with. There is no challenge or crisis that could arise to make her break a sweat! We worked on the same team in identical roles, managing different products. Jamelia was my go-to person whenever I needed advice or support. She consistently went above and beyond to help me solve any problem I was facing, no matter what she had going on, which really speaks to her character. Her creativity is unmatched, and she is excellent at dissecting and analyzing data. Not only is she kind, thoughtful, and genuinely cares about people, but she's also hilarious. Anyone would be more than fortunate to have her on their team.

    Leigh Applestein, Product Marketer at Institute for Integrative Nutrition

  • Jamelia is an absolute pleasure to work with and an invaluable asset to any team. Her bright energy and deep understanding of industry trends make her my go-to expert for marketing strategy and go-to-market planning. Having had the privilege of working directly with her—and managing her—at the Institute for Integrative Nutrition, I can confidently say her creativity, collaboration, and ability to bring big ideas to life with speed and precision are truly unmatched. Jamelia is not only a highly skilled marketer, but also an incredible team player who approaches every project with kindness, thoughtfulness, and a deep commitment to achieving the best outcomes for the business. She seamlessly combines strategic vision with hands-on execution, ensuring that every initiative is both innovative and impactful. If you’re looking for someone who can elevate your marketing efforts while fostering a positive and collaborative team environment, Jamelia is the one to call.

    Kate Krants, Product Marketing Director at Institute for Integrative Nutrition